7/24/2023 0 Comments Voice over narrationIf you’re crafting content for employees, consider a voice actor with a tone described as informational, friendly, or perhaps conversational. Is this content intended for an internal, or external audience? The way you speak to new hires is ultimately different than how you might speak to a potential customer. When searching for a voice actor to narrate your corporate video voice over project, you need to consider your audience. Other examples of PSAs include interviews, dramatizations, or animations that explain important concepts to the public. How-to videos on company websites are a great example of this. all do well with high quality voiceover content. Television commercials, radio, internet ads, etc. You’re showcasing a product or service on some paid form of media. Here are some examples of external corporate voiceover:Īdvertising. Focus on how you want your customers to feel when they hear your message, and then find a voice that makes you feel that way when you hear it. That’s the true power of quality voiceover. You hear his voice, and you instantly recognize who he is, and what brand he represents. For example, think about that one guy that voices all the T-Mobile advertisements. Brands need to carefully choose the right voice for this type of work, as you are essentially choosing a “brand voice” that represents your company. This type of narration is more for advertising purposes, or for relaying public service announcements. You’re not really trying to “sell” anything to this demographic, as employees are on your team already.Įxternal corporate voice over is quite different from the internal content we just discussed. For example: learning how to work with newly integrated technology or services used by the business.īecause these messages are all internal, the type of voice required is usually one that is clear, easy to understand, and professional. Simply put, this content gives employees step-by-step instruction for completing various tasks to which they are assigned. For example, a business could share important info regarding 401k plans or even workplace safety notices. Types of info shared in these communications can be procedures, protocols, among other topics. When you run a large company, and you need to keep employees up to speed on the latest and greatest, mass internal communications are an effective method of relaying information. It usually provides a summary of the company’s history, its current status, as well as its mission statement or goals. This is the typical “Who We Are” video that helps onboard new employees. Here are some examples of internal corporate voiceover projects:Ĭorporate Imaging. They can be instructional, as well as informational. Internal corporate narrations are usually videos that employees will view. Let’s go over the various types of corporate narration, which will help us figure out how to choose the right voice for the job. Choosing the right voice starts with understanding your audience. An authoritative, friendly, and clear voice will be the best choice for company communications. Professional voiceover can help convey the proper tone and mood of these messages. Using the right voice for this process is vital. Every piece of content that a brand puts out is a reflection of that company, so you have to make it count. When a brand shares a message like this, it’s more important than ever to ensure that the content is shared in an appropriate and professional manner. From time to time, corporations must share important and vital messages with their customers or even their employees.
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